Cookie Policy
How we use cookies and similar technologies to provide and improve our services.
1. Overview
This Cookie Policy explains how Selda Oy ("Selda", "we", "our", or "us") uses cookies and similar technologies on our website and platform at selda.ai.
By continuing to browse or use our site, you consent to our use of cookies as described below — unless you have adjusted your browser settings or opted out in our Cookie Settings panel.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites function properly, remember preferences, analyze performance, and deliver personalized content.
Cookies may be:
- First-party cookies – set by Selda directly.
- Third-party cookies – set by external services we use (e.g., Google, Stripe, Hotjar).
Cookies can also be classified by duration:
- Session cookies – deleted when you close your browser.
- Persistent cookies – stored for a defined period or until manually deleted.
3. Why We Use Cookies
Selda uses cookies and similar technologies for the following purposes:
| Category | Purpose | Example Providers |
|---|---|---|
| Essential cookies | Enable core functionality such as authentication, account access, and secure payment processing. Without these cookies, the platform may not function properly. | Selda, WorkOS, Stripe |
| Analytics cookies | Help us understand how users interact with our platform so we can improve usability, performance, and content. | Google Analytics, Hotjar |
| Functional cookies | Remember user preferences and settings (e.g., language, dark/light mode). | Selda |
| Marketing cookies | Track user engagement with campaigns and measure effectiveness. Used only with explicit consent. | Google Ads, LinkedIn Insights |
| Security cookies | Protect against fraud and unauthorized access, and maintain system integrity. | Selda, AWS |
4. Types of Cookies Used
a) Essential Cookies
Required for basic site functionality such as login, session management, and security. These cannot be disabled through the cookie banner.
Example cookies:
- •
_session– Maintains your login session. - •
__stripe_mid– Prevents payment fraud (by Stripe). - •
workos_auth– Enables secure authentication (by WorkOS).
b) Analytics Cookies
Used to collect anonymous usage data and improve the user experience.
Examples:
- •
_ga,_gid– Google Analytics tracking IDs. - •
_hjSessionUser– Hotjar user session identifier.
Analytics data is pseudonymized and not used to identify individuals.
c) Marketing Cookies
Used to measure campaign performance and deliver relevant ads (only with consent).
Examples:
- •
_gcl_au– Google Ads tracking. - •
_fbp– Facebook/Meta Pixel (if used). - •
_li_ses– LinkedIn Insights tag.
d) Functional Cookies
Remember preferences like language, display mode, and cookie consent choices.
Examples:
- •
cookie_preferences– Stores your consent settings. - •
theme_mode– Saves your selected color scheme.
5. How to Manage or Disable Cookies
You have full control over cookies. You can:
- Adjust settings through our on-site Cookie Settings banner.
- Withdraw consent at any time by revisiting the banner.
- Disable cookies in your browser, though essential cookies are required for the platform to function.
Browser-specific guides:
Please note: disabling cookies may limit certain features and reduce platform performance.
6. Third-Party Cookies
Some cookies are placed by third parties that provide services integrated into our platform. These may include:
| Provider | Purpose | Policy |
|---|---|---|
| Google Analytics / Tag Manager | Performance & behavior tracking | Google Privacy & Terms |
| Stripe | Payment security and fraud prevention | Stripe Privacy Policy |
| Hotjar | User interaction analytics | Hotjar Privacy Policy |
| Mailgun / Resend | Email delivery metrics | Mailgun Privacy Policy |
| WorkOS | Authentication & organization SSO | WorkOS Privacy Policy |
All third-party providers are bound by GDPR-compliant Data Processing Agreements (DPAs) and, where applicable, EU Standard Contractual Clauses (SCCs) for data transfers outside the EEA.
7. Data Retention for Cookies
- Session cookies expire when you close your browser.
- Persistent cookies remain for up to 24 months unless deleted earlier.
- Cookie consent logs are retained for 12 months to demonstrate compliance with GDPR Article 7(1).
8. International Data Transfers
Some cookie data may be transferred to servers outside the European Economic Area (EEA) — including the United States — when using third-party analytics or marketing tools.
Selda ensures that:
- All such transfers are covered by Standard Contractual Clauses (SCCs) or adequacy decisions, and
- Additional safeguards such as encryption, access controls, and data minimization are in place.
9. Updates to This Policy
We may update this Cookie Policy to reflect changes in our practices or regulatory requirements.
Updated versions will be posted on https://selda.ai/cookies with the revision date above. Significant changes may be communicated via email or platform notice.
10. Contact
For any questions or requests regarding cookies or privacy: