Founder Story — From Failure to Freedom

I started my first company when I was fourteen — no investors, no money, just curiosity and long nights.

By eighteen, we were nearly thirty people, growing faster than we understood.

We spent 13,000 euros on an email campaign trying to scale, but the leads were wrong, and the team wasn't ready. That experience taught me that ambition without clarity can destroy what passion builds.

When everything collapsed, I didn't walk away. I started again — from zero.

No salary, no safety net, just work. For years, I funded development through client projects, keeping my team together and learning what real leadership means.

And out of that struggle, Selda was born — not from capital, but conviction.

The Problem We Lived

Sales was always the hardest part.

Getting real meetings, reaching the right people — it always felt like guessing. We tried agencies, automations, cold emails. Most were slow, expensive, and locked behind 12-month contracts that didn't make sense for small teams.

We didn't want another service that said, "contact us." We wanted something that actually helped people — instantly. Something built for doers, not talkers.

That's where Selda began: with a simple idea — to make selling effortless, fast, and human.

Four Years of Building

Over the years, we tested everything. Dozens of prototypes. Failed launches. Late nights. We learned what didn't work — and more importantly, why.

Our team grew across Finland and Sri Lanka — people from different cultures, united by the same purpose: to create technology that empowers, not exploits.

We built everything from zero — no funding, no shortcuts. Every mistake became a foundation. Every setback, a reason to push further.

And eventually, our persistence turned into progress — a system that didn't just fix our problem, but could help anyone facing the same struggle.

What Selda Does

Selda is an AI that sells for you.

It reads your website, understands your product, and connects you with real people who care. It crafts messages that sound human, not automated. It books meetings, validates your idea, and helps you scale — without needing a sales team or long-term commitments.

It's the product we wish existed years ago — the one that could have saved us time, money, and sleepless nights.

Selda is proof that when you refuse to give up, hard work turns into technology — and technology turns into opportunity.

Why We Built It

Selda was built to give back what we once needed most — a fair, accessible way to grow a business.

We believe opportunity should never depend on who you know or where you start. It should depend on courage, creativity, and access to the right tools.

We created Selda to help anyone validate their idea fast, find their market, and build something real. Because we know what it's like to struggle — and we know what it feels like when persistence finally pays off.

Selda was built from failure, refined by purpose, and powered by AI. Created in Finland — built for the world.

It's more than software. It's proof that resilience can become progress, and progress can become freedom.

We built Selda so you can build freely — without fear, without limits, and without wasting years learning what we already did.